Brand Limitation Annual Review 2017-18
Every year, I update my top 100 brands. There are movers and shakers. New brands. Relegated brands. Always a story behind each brand.
Top 10
Reason: Heritage, absolute attention to detail (AATD), rarity, makes you feel very special
Sector: Transport
Country of origin: Germany
Apple
Reason: Design and integration
Sector: Technology
Country of origin: US
Monocle
Reason: Informed and global perspective of the world
Sector: Media
Country of origin: UK
Financial Times
Reason: Reliable source of news and objective perspective of global current affairs and business news
Sector: Media
Country of origin: UK
Moleskine
Reason: An analogue solution to a digital world
Sector: Home, business
Country of origin: Italy
Hugo Boss
Reason: Smart formal and casual wear that embraces timeless design... look good, feel great!
Sector: Fashion
Country of origin: Germany
Manchester
Reason: Culture, history, sports, nightlife, restaurants and bars, shopping, infrastructure
Sector: Places
Country of origin: UK
Scott
Reason: Design and pedigree or winning cycle tours and endurance races
Sector: Sports
Country of origin: Switzerland
Above & Beyond
Reason: Consistent and reliable output, structure of weekly podcast, global perspective, loyalty beyond reason
Sector: Music
Country of origin: UK
Seth Godin
Reason: Daily blog consistently resonates with life
Sector: People
Country of origin: US
Hugh MacLeod
Reason: Daily blog that embraces simplicity and changing hearts and minds in the workplace
Sector: People
Country of origin: US
10-20
Bang & Olufsen
Reason: Design, simplicity, attention to detail, timelessness
Sector: Technology
Country of origin: Denmark
Amazon
Reason: Design, simplicity, choice
Sector: Retail
Country of origin: US
Onitsuka Tiger
Reason: Design and simplicity, place in history
Sector: Fashion
Country of origin: Japan
Strava
Reason: Motivation, focus on fitness, design, simplicity, personal training partner, increases the stakes in competitiveness with friends (and stalkers!)
Sector: Technology, Sports
Country of origin:
AussieBum
Reason: If you doubt yourself, wear something else
Sector: Fashion
Country of origin: Australia
Switzerland
Reason: The country is designed for efficiency, cleanliness, location within Europe
Sector: Places
Country of origin: Switzerland
21-50
Seth Godin
Sector: People
Country of origin: US
Titleist
Sector: Sports
Country of origin: US
Assos
Sector: Sports, Fashion
Country of origin: Switzerland
Mavic
Sector: Sports, Fashion
Country of origin: France
Blacken Titanium
Sector: Fashion (glasses)
Country of origin: Italy
Freiwild
Sector: Technology, Fashion
Country of origin: Netherlands
Oakley
Sector: Fashion (glasses), Sports
Country of origin: US
Concept 2
Sector: Sports
Country of origin: US
Barclays
Sector: Professional services
Country of origin: UK
Rouleur
Sector: Media, Sports
Country of origin: UK
Fi'zi:k
Sector: Sports
Country of origin: Italy
BBC Radio 3
Sector: Music
Country of origin: UK
BBC Radio 4
Sector: Media
Country of origin: UK
Berliner Philharmonica
Sector: Music
Country of origin: Germany
Do Lectures
Sector: Media
Country of origin: Wales
Tom Peters
Sector: People
Country of origin: US
Jack Trout
Sector: People
Country of origin: US
KcKinsey Consulting
Sector: Professional Services
Country of origin: US
Dualit
Sector: Home
Country of origin: UK
Harvard Business Review
Sector: Media, Professional Services
Country of origin:
Calloway
Sector: Sports
Country of origin: US
Nike
Sector: Sports
Country of origin: US
Govinder Nazran
Sector: Art
Country of origin: UK
Gilette
Sector: Personal
Country of origin: US
GHD
Sector: Personal
Country of origin: UK
French Wine
Sector: Food and Drink
Country of origin: France
Alpen
Sector: Food and Drink
Country of origin: Switzerland
Lavazza
Sector: Food and drink
Country of origin: Italy
Caffe Nero
Sector: Food and drink
Country of origin: UK
John Lewis
Sector: Retail
Country of origin: UK
Institute of Directors
Sector: Professional services
Country of origin: UK
The University of Manchester
Sector: Education
Country of origin: UK
Zipp
Sector: Sports
Country of origin: US
51-100
Garmin
Reason: Accuracy, simplicity
Sector: Technology, Sports
Country of origin: US
Pellegrino
Sector: Food and Drink
Country of origin: Italy
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Denmark (1) - lorum ipsum.
Wales (1) - lorum ipsum.
Scotland (1) - lorum ipsum.
Australia (1) - lorum ipsum.
United States (14) - lorum ipsum.
Italy
France
UK
Denmark
Germany