Brand Limitation Annual Review 2019

Every year, I update my top 100 brands. There are movers and shakers. New brands. Relegated brands. Always a story behind each brand.

Top 10

Manchester
Reason: Culture, history, sports, nightlife, restaurants and bars, shopping, infrastructure
Sector: Places
Country of origin: UK
Ranking 2018 = 8

Apple
Reason: Design and integration
Sector: Technology
Country of origin: US
Ranking 2018 = 2

Porsche

Reason: Heritage, absolute attention to detail (AATD), rarity, makes you feel very special
Sector: Transport
Country of origin: Germany
Ranking 2018 = 1

Monocle
Reason: Informed and global perspective of the world
Sector: Media
Country of origin: UK
Ranking 2018 = 3

Financial Times
Reason: Reliable source of news and objective perspective of global current affairs and business news
Sector: Media
Country of origin: UK
Ranking 2018 = 4

Moleskine
Reason: An analogue solution to a digital world
Sector: Home, business
Country of origin: Italy
Ranking 2018 = 5

Hugo Boss
Reason: Smart formal and casual wear that embraces timeless design... look good, feel great!
Sector: Fashion
Country of origin: Germany
Ranking 2018 = 6

Above & Beyond
Reason: Consistent and reliable output, structure of weekly podcast, global perspective, loyalty beyond reason
Sector: Music
Country of origin: UK
Ranking 2018 = 9

Scott
Reason: Design and pedigree or winning cycle tours and endurance races
Sector: Sports
Country of origin: Switzerland
Ranking 2018 = 7

Seth Godin
Reason: Daily blog consistently resonates with life
Sector: People
Country of origin: US
Ranking 2018 = 9

Hugh MacLeod
Reason: Daily blog that embraces simplicity and changing hearts and minds in the workplace
Sector: People
Country of origin: US
Ranking 2018 = 10

10-20

Bang & Olufsen
Reason: Design, simplicity, attention to detail, timelessness
Sector: Technology
Country of origin: Denmark

Amazon
Reason: Design, simplicity, choice
Sector: Retail
Country of origin: US

Onitsuka Tiger
Reason: Design and simplicity, place in history
Sector: Fashion
Country of origin: Japan

Strava
Reason: Motivation, focus on fitness, design, simplicity, personal training partner, increases the stakes in competitiveness with friends (and stalkers!)
Sector: Technology, Sports
Country of origin:

AussieBum
Reason: If you doubt yourself, wear something else
Sector: Fashion
Country of origin: Australia

Switzerland
Reason: The country is designed for efficiency, cleanliness, location within Europe
Sector: Places
Country of origin: Switzerland

21-50

Seth Godin
Sector: People
Country of origin: US

Titleist
Sector: Sports
Country of origin: US

Assos
Sector: Sports, Fashion
Country of origin: Switzerland

Mavic
Sector: Sports, Fashion
Country of origin: France

Blacken Titanium
Sector: Fashion (glasses)
Country of origin: Italy

Freiwild
Sector: Technology, Fashion
Country of origin: Netherlands

Oakley
Sector: Fashion (glasses), Sports
Country of origin: US

Concept 2
Sector: Sports
Country of origin: US

Barclays
Sector: Professional services
Country of origin: UK

Rouleur
Sector: Media, Sports
Country of origin: UK

Fi'zi:k
Sector: Sports
Country of origin: Italy

BBC Radio 3
Sector: Music
Country of origin: UK

BBC Radio 4
Sector: Media
Country of origin: UK

Berliner Philharmonica
Sector: Music
Country of origin: Germany

Do Lectures
Sector: Media
Country of origin: Wales

Tom Peters
Sector: People
Country of origin: US

Jack Trout
Sector: People
Country of origin: US

KcKinsey Consulting
Sector: Professional Services
Country of origin: US

Dualit
Sector: Home
Country of origin: UK

Harvard Business Review
Sector: Media, Professional Services
Country of origin:

Calloway
Sector: Sports
Country of origin: US

Nike
Sector: Sports
Country of origin: US

Govinder Nazran
Sector: Art
Country of origin: UK

Gilette
Sector: Personal
Country of origin: US

GHD
Sector: Personal
Country of origin: UK

French Wine
Sector: Food and Drink
Country of origin: France

Alpen
Sector: Food and Drink
Country of origin: Switzerland

Lavazza
Sector: Food and drink
Country of origin: Italy

Caffe Nero
Sector: Food and drink
Country of origin: UK

John Lewis
Sector: Retail
Country of origin: UK

Institute of Directors
Sector: Professional services
Country of origin: UK

The University of Manchester
Sector: Education
Country of origin: UK

Zipp
Sector: Sports
Country of origin: US

51-100

Garmin
Reason: Accuracy, simplicity
Sector: Technology, Sports
Country of origin: US

Pellegrino
Sector: Food and Drink
Country of origin: Italy

Store Name
Sector:
Country of origin:

Country of origin

Denmark (1) - lorum ipsum.

Wales (1) - lorum ipsum.

Scotland (1) - lorum ipsum.

Australia (1) - lorum ipsum.

United States (14) - lorum ipsum.

Italy

France

Denmark

Germany