Apple goes analogue with latest product

Revolutionary device runs without batteries and is made of paper...

Apple’s latest product launch combines 20 years of its innovations into a sleek white unit with matte silver edges. Its minimalist design is “specially milled” from the finest materials, with only the faint outline of Apple’s logo interrupting its smooth surface and unbroken lines. It comes in two sizes, costing a pricey $199 to $299, and best of all, it will never run out of batteries. 

After revolutionising personal computers, phones and watches, Apple has finally turned to humanity’s most durable communications device: the book. 

“Designed by Apple in California” is a coffee-table book, celebrating 20 years of Apple’s products, and is produced by Apple itself. Some 450 photographs chronicle products from the original iMac in 1998 through 2007’s iPhone to its latest Apple Watch and Pencil.