Titleist #1 ball in golf

Trust your balls

When confronted with a vast choice of golf balls, the amateur is regularly confronted with a vast array choice. Confusing. Complicated. 

“Increased choice does not help decision decision making”

By limiting your game to just one brand of ball, or even one sub-brand of a ball manufacturer can do wonders for self confidence. 

Brand ranking = 51

 

 

Brand history

The Titleist brand started with a vision - and an x-ray. The Titleist success story began one Sunday in 1932, when Phil Young, a dedicated amateur golfer and owner of a precision molded rubber company, missed a well-stroked putt in a match with his friend, who was head of the x-ray department at a local hospital. 

Convinced that the ball itself was at fault, Young and his opponent went to the hospital, x-rayed the golf ball in question and found that its core was, in fact, off-center.

With his discovery, Phil Young persuaded Fred Bommer, a fellow MIT graduate, rubber specialist and avid golfer, to head up the Acushnet Golf Division.  They set out to develop the highest quality and best performing golf ball in the world; one that would be uniform and consistent in quality, ball after ball. 

It took Young and Bommer three painstaking years to perfect the first Titleist golf ball, but when it was ready in 1935, it could truthfully be introduced to club professionals and golfers as the best ball ever made. Applying a lesson well learned, Young implemented a process check that is still in practice today: every Titleist golf ball is x-rayed.

Brand name

The name Titleist is derived from the word "titlist", which means "title holder". Several marketing mottos have been promoted for the Titleist brand, including "The #1 ball in golf", "Serious clubs for serious golfers", "It's not how you mark your golf ball, it's how you mark your Titleist".