David Lloyd completes £50m investment

My local David Lloyd gym has recently undergone a £800k investment. So what's behind the investment? What changes have been made? And how will the brand fair my 100 brands? 

David Lloyd Leisure (DLL) was established in 1982 aimed at a family orientated, high quality fitness and leisure facility. This was somewhat distinct from the traditional gyms and sports centres of the time. There was also an emphasis on racquet sports.

In 1995, DLL was bought by Whitbread Plc for £182m (there were 18 clubs at the time).  In 2007, DLL was sold by London and Regional Properties for £925m. In 2013, DLL was sold to TDR Capital for £750m. 

TDR Capital (a private equity firm) has invested £50m in existing clubs. With 88 clubs in the UK (including 800 tennis courts, 180 badminton courts, 140 squash courts and 150 swimming pools!)... the money won't go far.

However, TDR Capital has invested wisely and significantly improved the look and feel of those clubs that needed it most. New facilities, upgraded equipment and a subtle rebrand have helped to reinforce a brand that was starting to look tired.

All DLL needs to do now is invest in it's people.