Tracksmith the alternative athletic brand

Tracksmith is an independent running brand. We honor the Amateur Spirit upon which the sport was founded and champion the Running Class – the non-professional yet competitive runners dedicated to the pursuit of personal excellence. We offer well-considered and authentic products for training, racing and recovery. In everything we do, we aim to celebrate, support and add to running’s distinct culture.

"TRACK” is a symbol of commitment to training and racing, while “SMITH” represents dedication to a specialized craft - an obsession with quality and function.

Our logo, the hare, is an animal that relies upon its speed. Not as a predator, but as a survivor. The hare is a runner’s runner. The timeless object of the chase. In folklore and mythology the hare is often portrayed as the trickster: quick-witted, outsmarting his opponents at every opportunity.

Likewise, Tracksmith is a challenger. Without the size or scale most brands enjoy, we rely on our ingenuity. We are small, so we need to be nimbler, quicker and craftier.