POC standing out from the crowd
POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists.
POC is a brand that I've been following in cycling and now winter sports. Their products stand out from the crowd and also look the part.
Two rules that apply for all new products
- Be functional
- Look beautiful
New entry to brand register!
Bob Buckley
