Slack rebrand by experts at Pentagram

A new brand identity for the collaboration hub captures its simplicity and ease of use.

Pentagram has adapted the logo of workplace messaging system Slack into a pattern of speech bubbles and lozenge shapes as part of a rebranding effort.

Slack enlisted graphic design agency Pentagram to create a more simple version of its octothorpe symbol launched in 2013 – one that could be easily assigned to different uses across its branding.

The new brand identity.

The designers explored a range of possibilities for the new identity.

Logo explorations for the octothorpe.